Werribee City Centre Planning and Development

The Werribee City Centre is ‘The Heart of Wyndham’ and ‘The Capital of Melbourne’s New West. It is home to 430 businesses, employs over 1,600 people across 15 industry sectors, produces a total estimated output of $400 million per annum, and is Wyndham’s designated principal activity centre.

The community vision is for the Werribee City Centre to continue to grow as a vibrant, active place for people, embracing its river and central park setting. A vibrant strong and growing Werribee City Centre is needed to anchor Wyndham’s rapid population growth, by providing additional local jobs, independent business opportunities, local services, city living opportunities, and places for events, community recreation and culture.

The Werribee City Centre Structure Plan details the vision and strategic plan for the City Centre. The Structure Plan was adopted by Council in 2013, following extensive community consultation engaging hundreds of community members, an extended public exhibition process, and a full Wyndham Planning Scheme Amendment process.

Schedule 1 to the Activity Centre Zone specifies the planning requirements and guidelines for new development in the Werribee City Centre. Schedule 1 to the Parking Overlay specifies the parking provisions for new development in the Werribee City Centre. These policies were incorporated in the Wyndham Planning Scheme in 2015 as part of Wyndham Planning Scheme Amendments C150 and C151.

Werribee City Centre Planning Documents

An Action Plan is currently being prepared to address community objectives and deliver upon the community vision for the Werribee City Centre.

If you have questions or would like further information please contact Wyndham City’s Vibrant City Centres Department on 9742 0905 or werribeecitycentre@wyndham.vic.gov.au.

    Major Projects in Werribee

    In recent years Wyndham City Council, the State Government and the Federal Government have invested in the construction of major projects in the Werribee City Centre, including: the Wedge Street Piazza, Wyndham Park Pedestrian Bridge, and Werribee River Trail Underpass.

    These projects have implemented key parts of the Werribee City Centre Structure Plan, and paved the way for increased private investment, visitation and activation.

    Catalyst Site Developments

    Four upcoming new developments will act as major catalysts for the continued growth of the Werribee City Centre.

    The Catalyst Site Developments will deliver hundreds of new jobs, new attractions, apartment style living, major commercial opportunities and multi-storey car parking

    For further information visit Werribee Catalyst Sites.

    West End Site Development

    Werribee City Centre - West End Site Development

    The West End Catalyst Site was purchased by Wyndham City in 2016. The site was purchased for medium-term and longer-term purposes. In 2017 a large ground level car park will be constructed on the site. This parking will replace existing public parking on the other Catalyst Sites when they are being developed, and meet short-to-medium-term parking needs.

    The Bridge Hotel Building is located in the north east corner of the West End Site. It is planned to revitalise the Bridge Hotel Building as a quality food and beverage destination. An Expression of Interest process is currently underway to select an operator.

    In the longer term, there is the potential for the car park area of the West End Catalyst Site to be redeveloped. As with the upcoming redevelopment of the other Catalyst Sites in the City Centre, the West End Site may accommodate a landmark development with new attractions plus public parking

    Wyndham Park

    Werribee City Centre - Wyndham Park

    Wyndham Park is the Werribee City Centre’s central park. The Wyndham Park Development will establish it as a recreational and events space of regional significance, and the centrepiece of the Werribee City Centre. Concept design is underway.

    Funding to commence construction is allocated in the 2017/18 Wyndham City Budget. $3.2 million in State Government Funding has also been awarded to the project through the Growing Suburbs Fund.

    Further community consultation on the concept design is planned prior to design finalisation and construction.

    Riverbank Promenade

    Werribee City Centre - Riverbank Promenade

    The Riverbank Promenade Development is central to the objective of the Werribee City Centre embracing the Werribee River and Wyndham Park. It has the potential to transform Werribee into a riverfront city.

    The Riverbank Promenade Development is planned to extend from the Riverbend Site at its eastern end, meet the Wedge Street Piazza and Wyndham Park Pedestrian Bridge at its mid-point, and then continue west to the Chirnside Park Hub Development. The Promenade is to be elevated amongst the tree-tops, connected to businesses on one side, and with views over the beautiful Werribee River and Wyndham Park below.

    This project will provide the community with increased opportunity to enjoy these unique assets, while also stimulating increased development, visitation, city living and employment.

    Public Space, Streetscape & Services Upgrades

    Werribee City Centre - Public Spaces

    The public spaces, streetscapes and services in the Werribee City Centre are proposed to be upgraded to enhance amenity, support on-street activity and encourage new development, jobs, services, attractions and city living. The aim is to create a vibrant place for people.

    A masterplan is currently being drafted. Community consultation will soon be undertaken to inform this work.

    Werribee City Centre Parking Strategy

    The Werribee City Centre Parking Strategy was officially adopted by Wyndham City Council at the Ordinary Council Meeting on 25 June 2019.

    The Parking Strategy was developed using detailed research and traffic analysis and informed by feedback from customers, residents, business owners, workers and other stakeholders.

    The Parking Strategy’s actions will be rolled out commencing in 2019/20. They are designed to make parking more user-friendly, bring more people to the City Centre and allow them to stay longer, which is good for customers, businesses and the local economy.

    Highlights of the Strategy include: 

    • The delivery of 467 additional public parking spaces;
    • Longer time limits;
    • Maintaining free on-street parking and providing more options for long-stay parking;
    • The use of Smart Cities technology, such as signage showing how many spaces are available at carparks and wayfinding signage within multi-story carparks;
    • Replacing the all-day paid business parking permit system with a more flexible system available to customers and workers in Premium Off-Street Parking Facilities. It will include free short-term parking for up to three hours and pay-per-use for longer-stay parking. The system will be introduced after the completion of the carpark within the Hunter Werribee development on the corner of Synnot St and Duncans Rd.

    Download - Werribee City Centre Parking Strategy 2019

    Chirnside Park Hub Redevelopment

    Werribee City Centre - Chirnside Park Hub

    The $11.75m Chirnside Park Hub Redevelopment will provide a major new attraction and community facility at the western end of the Werribee City Centre.

    Kelly Park Enhancement (Cherry Street, Werribee)

    The Victorian Department of Justice has contributed $250,000 as part of its Public Safety Infrastructure Funding towards the Kelly Park Enhancement Project.

    Kelly Park is an important community asset, being shared by a wide range of groups and located close to the heart of the Werribee City Centre. The park is used by both young and old and it has the potential to be a vibrant place for people to come together.

    In August 2016 Council undertook initial consultation with groups that use Kelly Park and the message we received was that some people have safety concerns that are keeping them away from the park. This enhancement project will aim to address those concerns, by improving the look and feel of the area.

    With the nearby Cherry St catalyst site set to be transformed by the development of a landmark building, the enhancement of Kelly Park will encourage more people to use the park and connect with other members of the community.

    For more information visit Kelly Park Enhancement.

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