Keen to grow and excel your business?

The Economic Growth Unit’s Innovate business training series is back, with a freshly optimised delivery mode to meet the evolving needs of contemporary businesses. For the first time ever, the Innovate program is split into two streams! Innovate to Excelerate will be open to businesses that have operated for less than four years, aimed at building a strong foundation for less mature businesses looking to accelerate their business growth and develop the fundamental knowledge and skills required to build a growing, sustainable business. Innovate to Regenerate will be open to businesses who have operated for greater than four years and are at a later stage in their business journey. If you experienced strong initial growth in your business but are facing challenges in taking your small-medium business to the next level, this is the program for you.

Innovate to Excelerate 

Apply now for the 2022 Innovate to Excelerate Business Growth Program if you would like support in your business growth and emerge as a stronger business post COVID-19. Aimed at helping businesses improve aspects of their marketing, communications, business recovery and future innovations, this popular, FREE program will be the eighth in Wyndham City’s unique ‘Innovate’ series.

When: 19 January 2022 to 30 March 2022
Participants: 10 selected local businesses
Program Structure:  6 group sessions plus 20 hours of individual business coaching

We are looking for motivated, committed and ambitious business owners who can commit the time to the program and are open to business coaching.  

We are particularly keen to support those businesses that were in growth mode before the pandemic and now see the opportunity to turn the current, challenging circumstances into a commercial opportunity and to their business advantage. Only one business owner per business can participate in the group sessions.  However, by arrangement a business partner may be able to join you in the business coaching sessions.

By the end of the program, you should have a clear growth plan improving the now, innovating tomorrow and future-proofing your busines


  • Start date: Wednesday, 19 January 2022 (first group session)
  • End date: Wednesday, 30 March 2022 (last group session)






Selection of Candidates

Applications open

Monday 13 September


Applications close

Sunday 14 November


Online interviews with shortlisted applicants

November 2021

During business hours

All applicants notified

30 November 2021


Introduction Session

Information Session

8 December 2021


Online Group Workshops

Group Workshop No. 1:
Marketing And Business Tools

Wednesday 19 January

11:00am to 1:00pm

Group Workshop No. 2:
Digital Transformation (From Offline To Online)

Wednesday 2 February


11:00am to 1:00pm

Group Workshop No. 3:
Multicultural Marketing

Wednesday 16 February 

11:00am to 1:00pm

Group Workshop No. 4:
Sales Strategy and Stakeholder Management

Wednesday 2 March

11:00am to 1:00pm

Group Workshop No. 5:
Scenario Planning and Risk Management 

Wednesday 16 March 

11:00am to 1:00pm

Group Workshop No. 6:
Innovation and Growth Strategy

Wednesday 30 March 

11:00am to 1:00pm

Business Coaching

(20 hours per participant)


Business coaching with each participant

From January 2022 till April 2022

Days and times to be agreed.

* While this is the anticipated schedule, it is possible that method of delivery (either online or face-to-face), dates and times may need to change depending on the circumstances.


Program Content & Structure

Group Sessions

The six group sessions will cover essential business topics like marketing, communications, digital transformation, expanding online, risk management and more.



Marketing and Business Tools

Discovering marketing and its components in a post-pandemic world - an overview to help businesses create strategies/plans to utilise and evaluate the functions of social media platforms, Customer Relationship Management (CRM) systems, and other marketing and business tools relevant to the business.

Digital Transformation

Discovering the potential of digital transformation in business by analysing the bigger picture within the industry. Identify new technologies to improve processes and customer engagement through an effective digital workflow and audit.


Multicultural Marketing

Access an overview to help businesses research and develop marketing and localisation strategies for international or local ethnic market entry. Discover how to strategically position and brand your business to be inclusive, understanding the 8Ps of the marketing mix.

Sales Strategy & Stakeholder Management

Access an overview of engaging strategies and tactics throughout the sales process. Identify business stakeholders and engagement actions to achieve business objectives and optimal relationships.


Scenario Planning & Risk Management 

Access an overview of risk identification and mitigation strategies and practices to help businesses be equipped with a coherent approach in planning to reduce and mitigate risks and recover. 

Innovation & Growth Strategy

Introducing how businesses can effectively utilise innovation and technologies to improve business operations and model by analysing real case studies. Identify opportunities for innovation (externally and internally) to remain competitive by utilising the Business Model Canvas.

Business Coaching

In the one-on-one business coaching sessions, you will have the close support of a business coach to review your business, develop business growth strategies and plan their implementation.  Twenty hours will be allocated to each business and the coaching sessions will be held each week during business hours at a time agreed between you and your coach.



To be considered for the program your business must meet the following requirements:

  • Based in Wyndham
  • Hold an ABN
  • Been operating for at least 12 months 
  • Employ staff (this is not essential but preferred)

Businesses in all industries are welcome to apply.  


  • “Innovate came along at the perfect time for me. I met some stellar people and local businesses, the vast majority I continue to be in contact with. I have continually recommended businesses to apply, and I’m really happy to see some come through successfully and motivated to succeed!”-  Michelle Tinyou, Biznify
  • “The program was really good, learnt a few things that really shifted things in my business. The business has doubled year on year since then - Gracious Chidhakwa, Eagle Life
  • “It was the best thing that ever happened to my business. In the month that we finished, I had the best month so far due to the new things I implemented, main one being commercial photography. I’m not numbers focused but I was able to plan out the year in terms of marketing and strategy. Admittedly, due to covid a lot of this didn’t eventuate but with the addition of commercial, I was able to trade when the portrait side was closed. It was not only beneficial financially but also personally. I received a lot of business through the group and made some wonderful connections. I have referred many people to the program, some that have not been successful in their applications and some that were. I often refer to that experience as a pivotal moment in my business journey and bought myself a watch to commemorate the success of Nov 19. Highly recommend and would love to do another one for alumni as a follow on to this program.”- Kristie Dutson, Inspired Photography
  • “I think it is amazing it’s offered. Such an innovative program.” - Joanne Seymon, Kaiko Fidgets

How to apply

Applications for Innovate to Excelerate will open on Monday 13 September 2021 and close on Sunday 14 November 2021. 

If you are shortlisted, you will be required to attend a brief online interview.  This will assist with the final selection of 10 program participants.


Innovate to Regenerate

This stream which is tailored to more mature businesses (operating for longer than 4 years) will be delivered in April – June 2022.

More details will be released soon.

Submit an Expression of Interest for this program


To be considered for the program your business must meet the following requirements:

  • Based in Wyndham
  • Hold an ABN
  • Been operating for longer than 4 years
  • Employ staff (this is not essential but preferred)

Businesses in all industries are welcome to apply. 

More Information

Wyndham City Council – Economic Growth Unit or phone 0438 805 281

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