Prior to COVID-19, Werribee & Surrounds attracted more than 1.4 million visitors annually, generating more than $435 million in 2018/19.
Historically, visitation has been largely driven by the domestic day trip market (83%), however prior to 2020 that trend was shifting, with international overnight visitors representing our fastest growing marketing (18.3% per annum).
With a large, culturally diverse population our Visiting Friends and Family market (domestic and international) is also a strength.
As a result of COVID-19 and associated lockdowns and travel bans, visitation and yield was significantly impacted in 2020 and 2021 – particularly in the International and Business travel markets..
In 2021-22 Domestic Day Trips and the Visiting Friends and Family market segments have been the first to show signs of recovery in our region.
For further information on local visitor trends contact us:
Area Leader Tourism
Wyndham City Council
t: +61 3 8734 1376