Researching the market allows you to identify your customers, your competitors and your industry.
Facts & Figures about Wyndham
Wyndham City’s Economic Profile can help you with facts and figures to support your business research and planning. The profile includes data such as employment by industry, wages and salaries, population trends, regional exports and imports.
Wyndham City’s Economic Development Unit has access to more detailed economic data and modelling resources if you require additional information.
You can also gain an understanding of how Wyndham fits in with the rest of Australia by reviewing Australian Bureau of Statistics data.
Develop a Business Plan
It is important to prepare a business plan when you start a business and to review it regularly.
A business plan is a documented set of business goals, objectives, target market information and financial forecasts that you aim to achieve over a certain period of time. It gives your business direction and helps you prepare for the future.
Business plan templates are available at the following government websites:
Develop a Marketing Plan
A marketing plan helps you identify your customers and competitors and implement your marketing strategy.
When writing a marketing plan you need to be clear about your marketing objectives and how you’re going to achieve them.
Marketing plan templates are available at the following government websites: