AI for Business: Scaling Your Marketing – Free Business Training

Growing a brand isn't just about defining a value proposition and tone of voice, it's about applying them consistently across all your channels to build recognition and trust. The real challenge for small businesses isn't creating one great post, it's maintaining quality and consistency while managing everything else your business demands.

In this interactive session, participants will learn how to use artificial intelligence to scale their marketing efforts efficiently without sacrificing brand identity. Guided by Dr. Jason Pallant, this hands-on workshop will cover three key areas:

• Creating strategic content calendars that align with your customer interests, business goals and local opportunities;
• Producing multiple marketing assets efficiently while maintaining your brand voice; and
• Developing reusable systems and templates to streamline ongoing content creation.

Getting the most out of Workshop 2
Workshop 2 builds on concepts from Workshop 1 – AI for Business: Practical Tools for Marketing (October 2025). While participation in Workshop 1 is not a prerequisite, reviewing the recording, slides, and worksheet (linked here) will help you get the most value from this session. Participants are also encouraged to arrive with a draft value/positioning statement to fully engage in the practical activities.
 

Required - if possible, please bring your laptop for the best learning experience. Otherwise, handheld devices (e.g. a tablet or smartphone) can help too.

About the Speaker: 
Dr Jason Pallant - Senior Lecturer of Marketing Technologies

Dr Jason Pallant is a Senior Lecturer of Marketing Technologies, specialising in the impact of emerging technologies including AI on customer experience. He is currently leading the development of new programs and research studies on Marketing Technologies including the impact of AI across marketing and business. Jason has authored over 20 peer-reviewed academic studies in leading journals on critical topics including AI and technology adoption, omnichannel retail, augmented reality, showrooming, and data privacy, and has successfully led over 30 industry-funded academic projects totally over $3 million in external funding. Jason regularly shares his research with public audiences as a keynote speaker and media commentator, featured author for Inside Retail, and judge for retail industry awards hosted by Inside Retail and the National Retail Association. Since 2023, Jason has been named on Retail’s annual Top Retail Expert list globally– the only Australian academic to be included. Prior to joining RMIT, Jason was the Director of Knowledge Enablement at The Lumery (now part of Accenture Song), where he led the development of a learning platform for corporate clients to upskill staff on marketing technologies.
 

Important:
Due to space restriction, this training is targeted for Wyndham-based businesses only and may be limited to one person per business. Non-Wyndham businesses are welcome to register however if we are fully-booked you may be put on the waitlist without any notice given. Thanks for your understanding.

Light refreshments will be provided. 
We do our best to cater to different dietary requirements and usually have VEG and GF options available.

Photography 
By attending this event you agree to being filmed or photographed which may be used for marketing or promotional purposes. If you do not wish to be in the photos, please speak to our Officer onsite to advise them.

Questions?
Please contact Economic Development Team at business@wyndham.vic.gov.au or phone 9742 8170.