About This Workshop

LinkedIn is no longer just a platform for job seekers and corporate professionals. For local business owners, it can be a powerful tool to build visibility, establish credibility, grow your professional network and create genuine business opportunities.

In this free one-hour lunchtime workshop, Imran Abul Kashem will share practical strategies to help local business owners use LinkedIn more effectively. You will learn how to improve your profile, create content that reflects your expertise, connect with the right people and turn online relationships into meaningful conversations and opportunities.

This is a practical, easy to follow session designed for busy business owners. You do not need to be a LinkedIn expert or a regular content creator to benefit.

What You’ll Learn
- Why LinkedIn matters for local businesses in 2026
- How to create a LinkedIn profile that builds trust and credibility
- What to post when you do not know what to say
- Simple content pillars for business owners
- How to grow a relevant local and professional network
- How to grow a relevant local and professional network
 - How to make meaningful connections without being salesy or spammy
- Turning visibility and connections into business opportunities
- Common LinkedIn mistakes to avoid
- A simple 30-day LinkedIn action plan

Who Is This Workshop For?
This workshop is ideal for:
*Small and medium business owners
*Entrepreneurs and founders
*Sole traders and professional service providers
*Local retailers and service businesses
*Consultants, coaches and freelancers
*Business owners who want to build their personal brand
*Anyone who wants to become more visible and connected within their local business community

Why Should You Attend?
If you are investing time and energy into your business, your LinkedIn presence should work for you. A strong profile and consistent presence can help people understand who you are, what you do and why they should trust you.

This workshop will help you move from simply having a LinkedIn account to using LinkedIn strategically as part of your business development and personal branding.

Practical LinkedIn strategies you can implement immediately
Ideas for creating authentic business content
A clearer approach to networking and relationship building
Tips to improve your visibility and credibility
A simple framework for staying active on LinkedIn
A 30-day action plan to keep your momentum going