AI for Business: Growing Your Digital Presence

A strong digital presence is essential for any business. If customers can't find you online, they're unlikely to find you at all.

In this practical session, marketing experts Dr Jason Pallant and Dr Kane Koh from RMIT’s Marketing Technology will show how readily available AI tools can help businesses strengthen their digital marketing.

Key activities include:

• Reviewing digital marketing strategy and choosing appropriate channels that best suit your business needs
• Creating and tailoring content across multiple channels simultaneously
• Scheduling content to maintain a consistent online presence.

Facilitators

Dr Jason Pallant - Director - Marketing Technology Lab - RMIT University
Dr Jason Pallant is Director of RMIT’s new Marketing Technology Lab, a world leading facility researching and teaching topics on emerging technologies including AI. Jason has authored dozens of peer-reviewed academic studies in leading journals on critical topics including AI and technology adoption across business and particularly marketing. Jason regularly shares his research with public audiences as a keynote speaker and media commentator, featured author for Inside Retail, and judge for retail industry awards hosted by Inside Retail and the National Retail Association. Since 2023, Jason has been named on Re:Think Retail’s annual Top Retail Expert list globally– the only Australian academic to be included. Prior to joining RMIT, Jason was the Director of Knowledge Enablement at The Lumery (now part of Accenture Song), where he led the development of a learning platform for corporate clients to upskill staff on marketing technologies.

Dr. Kane Koh - Marketing Technology Lab - RMIT University
Dr. Kane Koh is an award-winning digital marketing academic who specializes in marketing science methods, applying marketing analytics, machine learning, and econometric modeling to both structured data (e.g., spreadsheets) and unstructured data (e.g., video, audio, text). His research spans pet adoption, content monetization, social live streaming services, and customer experiences. In addition to the multiple awards below, he has secured over $27,000 in competitive grant funding, most notably from the Marketing Science Institute.

Important
Due to space restriction, this training is targeted for Wyndham-based businesses only and may be limited to one person per business. Non-Wyndham businesses are welcome to register however if we are fully-booked you may be put on the waitlist without any notice given. Thanks for your understanding.

Light refreshments will be provided 
We do our best to cater to different dietary requirements and usually have VEG and GF options available.

Photography 
By attending this event you agree to being filmed or photographed which may be used for marketing or promotional purposes. If you do not wish to be in the photos, please speak to our Officer onsite to advise them.

Questions?
Please contact Economic Development Team at business@wyndham.vic.gov.au or phone 9742 8170.