About This Workshop
In today’s digital world, content is one of the most powerful marketing tools available to any business. Whether you’re a startup, a local business, a consultant, or an established entrepreneur, your customers are searching for you online before they decide to buy from you. The question is, what do they find?

Many business owners know they need to be active on social media, but they often struggle with questions such as:
What should I post?
How often should I post?
Which platform should I focus on?
How do I create content that attracts customers instead of just getting likes?
How can I build my personal brand without spending hours every week creating content?
If you’ve ever found yourself staring at your phone or computer, wondering what to post next, you’re certainly not alone.

This practical one-hour lunchtime workshop has been designed specifically for small business owners, entrepreneurs, professionals, and anyone who wants to create better content that supports real business growth.

During this interactive session, you’ll discover a simple and practical content creation framework that helps you consistently create valuable content without feeling overwhelmed.

You don’t need expensive equipment, professional marketing experience, or thousands of followers. You simply need the right strategy.

Led by serial entrepreneur and personal branding expert Imran Abul Kashem, this workshop combines years of real business experience with practical techniques that you can implement immediately.

Whether you’re building a personal brand, promoting your business, or simply trying to become more visible in your industry, you’ll walk away with practical ideas that you can start using the very next day.

What You’ll Learn
During this workshop you’ll discover how to:
Develop a simple content strategy that saves time and keeps you consistent.
Understand the types of content that build trust with your audience.
Generate endless content ideas without running out of inspiration.
Create engaging content using your everyday business experiences.
Build a strong personal brand that differentiates you from your competitors.
Create educational, promotional, and storytelling content that people actually want to read and watch.
Learn how photos and videos can significantly increase engagement.
Use simple content creation tools to improve quality and efficiency.
Repurpose one piece of content into multiple posts across Facebook, Instagram, LinkedIn, TikTok, YouTube, and other platforms.
Create content that attracts customers, referrals, partnerships, and opportunities.
You’ll also receive practical tips that can help you create content faster while maintaining consistency throughout the year.

Who Should Attend?
This workshop is ideal for:
Small business owners
Entrepreneurs and startup founders
Professionals building their personal brand
Consultants and coaches
Freelancers
Creatives and service providers
Community leaders
Anyone who wants to become more confident creating content for social media
No previous marketing or content creation experience is required.
About the Facilitator
Imran Abul Kashem is a serial entrepreneur, personal branding expert, speaker, and community leader based in Melbourne.

He is the founder of Westend Business Hub, Westend Photography, Westend Digital, WE Connect, and Westend Podcast, helping businesses build stronger brands through storytelling, photography, digital marketing, networking, and community engagement.

Since establishing Westend Photography in 2013, Imran has worked with more than 300 businesses and photographed over 5,000 professionals, helping entrepreneurs create authentic personal brands that build trust and credibility.

His passion extends far beyond photography. Through workshops, networking events, podcasts, business mentoring, and educational programs, Imran has supported thousands of business owners in developing confidence, growing their networks, and improving their visibility.