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As part of Wyndham City’s ongoing support for local creatives during COVID-19, we are offering Marketing Asset Grants to assist creatives to either move their businesses online or give their existing brand a facelift.

Applicants will have a choice between two packages – New Brand or Refresh Brand.  Within each package, applicants can choose marketing applications to be suit their business as well as a range of standard offerings across both packages.

To be eligible for the grant, applicants must be residents of Wyndham City.  The assets generated as part of the grant may lead to selling online, teaching workshops, showcasing work or generating marketing collateral for future activities. The possibilities are endless once you have the right tools.

Grant Objectives

  • To provide support to local creatives needing to move their practice online
  • To provide support to local creatives needing assistance to develop brand and market reach
  • To respond to local creative’s individual business model and needs

There is a total grant pool of $17,500 with individual grants being offered of up to $1,800 per application pending the design of the applicants grant package.

Grants will be open for application until the grant pool is expended. 

Packages Options

Package Type

New Brand

GeMu Designs

http://www.gemudesigns.com

  • 60-minute Branding strategy session
  • Session summary
  • Brand bible
  • 3 logo concepts
  • 3 revisions
  • Business cards template
  • Email signature template
  • 1 x piece of collateral
  • Social media graphics package
  • Template Instagram graphics x 4
  • Instagram highlight covers
  • Logo in JPEG, PNG, EPS, PDF formats

 

 

 

 

 

OR

 

 

 

 

Refresh Brand

Argo Print & Design

www.argoprintdesign.com

  • 30-minute consult
  • Style Guide
  • Redesign or redraw or refresh logo
  • Business Card design
  • Email Signature
  • Social Media Graphics Pack -includes 4 consistent
    branded images, custom design for use in
    social media
  • Logo in JPEG, PNG, EPS, PDF formats
  • Each item includes 2 rounds of revisions

Platform Type

E-commerce Site

12 month E-Commerce Membership up to a value of $380

OR

Information Site

12 month Basic Membership up to a value of $180

Visual Assets

Images and Photography with James Pipino of Artmix www.artmix.com.au

  • 1:1 support and guidance to tailor imagery for your business needs
  • Includes compulsory group session on Sunday 11 October 2pm-4pm (via Zoom) to establish your image and photography briefs  
  • Hi-res images including headshot if required (up to $300 value)

Included in Every Package

  • x1,000 business cards Minuteman Press Werribee Linen, 300GSM, full colour, double sided print
  • One-on-one mentoring support with Megan Evans, Co-Curator Wyndham Art Gallery
  • Daen Kelly, Team Leader, Marketing and Engagement Cultural Venues, Wyndham City Arts Officers

Applications will be assessed against the following key assessment criteria:

  • Meeting Grant eligibility requirements
  • Alignment with Grant objectives
  • Strongly demonstrated understanding of business impact in application

Responsibilities of successful applicant

  • Sign an agreement, stating desired goals and commitment to work towards agreed outcomes
  • Compulsory attendance at group session on Sunday 11 October 2pm-4pm (via Zoom)
  • Attend a briefing session with a member of the Arts & Culture Team and regularly report in on project progress
  • Submit a full project debrief and assessment process to be prescribed by Council

How to get involved

Applications close at 9:00am Tuesday 29 September 2020

Apply for a Marketing Asset Grant

More Information

For enquiries about the application process, please contact the Arts & Culture Team at arts@wyndham.vic.gov.au

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